INSPIRED BY PROFESSIONAL MAKEUP ARTISTS
Aiming for a look that had never been achieved before by non-professionals, YA-MAN began by rethinking how foundation is applied. Virtually every celebrity make-up artist in Hollywood, Paris and Tokyo uses airbrush technology to give their A-list clients that flawless look. These artists have learned to use an airbrush well because the results are unbeatable.
Was there any way of duplicating the look of airbrush application used by a professional makeup artist while preserving the ease of application that comes from a brush or sponge?
THE REINVENTION OF MINERAL MAKEUP APPLICATION WITH MINERAL AIR
When it came to developing a delivery system, YA-MAN was on solid ground. As is one of Japan’s premiere developers and creators of sophisticated beauty devices (such as for skin conditioning or for hair removal) it was up to the challenge.
Through trial and error, YA-MAN’s gifted R & D group succeeded and the results are unprecedented indeed . . . an ability to mist on a uniform veil consisting the tiniest of particles, quickly and easily. Here is ultrafine foundation (or blush) so gentle on the skin it is scarcely discernable by feel. Yet, as lightweight as it is, this is full coverage at its most thorough.
First introduced in Japan in 2015 and in the U.S. in 2016, YA-MAN has further refined Mineral Air formulas and technology for its re-launch in America in 2018.
At the touch of a button, the innovative and ingenious Mineral Air delivers a completely new makeup experience. Thanks to Mineral Air, makeup’s new normal now will be flawless.